About Us
How We Started
As the most influential wine and lifestyle magazine in Hong Kong and China, Wine Luxe launched its own award certification in 2016: The Wine Luxe International Awards. In partnership with the Hong Kong Sommelier Association, our aim is to review and recognize exceptional wines in the market, helping consumers identify high-quality wines and spirits with confidence based on expert opinions.
In our annual competition, wines are judged by a panel of over 50 internationally renowned wine professionals. They will blind-taste your wines using our 100-point rating system, with awards granted based on the average score each wine receives.
Through the Wine Luxe International Awards, we establish a standard for excellence in wines for Chinese consumers. We invite international wine and spirit brands—both large and small—to participate in our competition. This is a unique opportunity to enhance your brand's visibility in our expanding market while providing more choices for our local consumers to explore.
